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Craig Phillips to be brand ambassador!

Craig Phillips

TV DIY expert Craig Phillips will be driving home ways motorists can reduce harmful car pollutants for the new MOT as brand ambassador for a leading UK supplier of emissions-busting products.

Craig, winner of the first series of reality show Big Brother and a popular presenter of home improvement shows, has been brought on board by Cataclean to demonstrate the benefits of using its fuel additives and, crucially, how they can bring down a vehicle’s toxic emissions by 60%.

Through engaging videos, the partnership aims to educate motorists to help them pass the tougher emissions test introduced as part of the new MOT rules, which came into force on May 20.

As well as demonstrating what’s actually happening inside motorists’ vehicles and how deposits build up, one of the key messages Craig will be relaying is that, unlike many fuel additives, Cataclean cleans, restores and protects the entire engine, fuel and exhaust system.

Craig said: “I am really pleased to be working with the Cataclean team as their ambassador. Knowing the team as I do, they are eager to ensure more people understand the positive difference Cataclean can make to all types of vehicle. My van is my lifeline and I am looking forward to helping them do this, filming engaging video content that will be published across our social media platforms to make the public more aware of the benefits of using Cataclean. I can’t wait to get started.”

Craig began his career in construction as an apprentice bricklayer, before starting his own construction company, employing 30 tradesmen and operating with an annual turnover in excess of £1 million. He achieved all of this before he entered the Big Brother house in 2000, gaining national fame as the show’s first ever winner, and has since then presented and produced more than 1,000 DIY and home improvement shows for major broadcasters.

William Jones from Cataclean said: “We are excited to have Craig on board to help educate motorists, particularly those with diesel cars that don’t meet the strict criteria brought in to reduce the UK’s rising transport emissions. As a sustainable, British company ourselves, our products have never been more relevant and this partnership is a key part of our growth.”

The new partnership comes on the back of an independent survey commissioned by Cataclean, which asked if motorists would buy a ‘pour and go’ complete engine and fuel system cleaner if it would help them pass their MOT. Over 40% said yes, definitely, while nearly half (47%) said they were unsure, but were interested in knowing more.

“It’s evident consumers aren’t clear on how much Cataclean can achieve and our partnership with Craig, with his big personality and cheeky humour, aims to get this across,” said William.

Available in petrol and diesel versions and simply poured into the fuel tank, Cataclean blitzes resin and carbon deposits from the fuel injectors, intake valves, DPF, catalytic converter and exhaust. Crucially, with the tougher, new MOT emissions test, it not only increases MPG and performance, but can bring down emissions so much, it can mean the difference between a pass and a fail.

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