Halfords and Cataclean partner for 2021
Today (18th March) Team Dynamics Motorsport are delighted to announce a multiyear partnership with Halfords and Cataclean.
Halfords history in the sport dates back to when they sponsored Team Dynamics in their first Championship winning years of 2005 and 2006. After a break from the sport, they returned in 2016 to instantly grab another title. Halfords will be using this sponsorship to highlight their credentials as a motoring services business and spearhead their drive to become the leading electric and hybrid technology motoring services provider in the UK.
Cataclean have been in the BTCC paddock for several years with Daniel Rowbottom as their charger, starting in Clio’s and latterly progressing to the BTCC grid. The all-in-one fuel system cleaner that Cataclean originally invented has now developed into a range of offerings for Petrol, Diesel & Hybrid vehicles as well as Motorcycle, Tool and Garden Machinery. In this ever-changing world where sustainability is key, Cataclean has been developed to support the transition to Hybrid by assisting in the reduction of emissions from any fuel based vehicle.
James Rodgers – Team Manager Team Dynamics commented “This is a great partnership for us and in these uncertain times, to get a multiyear deal, means we can continue to invest and develop in our BTCC programme. Both drivers are highly motivated, and we hope for great things in 2021”.
Lisa Bond, Halfords Group Marketing Director said “This partnership makes sense for Halfords on many levels, particularly as we develop our motoring services platform across our UK-wide retail stores, Autocentres and Halfords Mobile Expert vans. It is also a hugely exciting time for the BTCC Championship and looking ahead to 2022, the Hybrid development aligns very well with our strategy on electrification as we all move towards an electric and hybrid future. I can’t wait to get to see the team in action”.
Ross Baigent – Managing Director Cataclean added “We are delighted to be working with Team Dynamics and Halfords, having been in and around the BTCC paddock for several years now, we know this is the perfect Championship for us to be in to build our brand and educate people on our fantastic range of products. Halfords are our largest high street retail partner, so this relationship provides a great synergy for our business. We wish Daniel and Gordon all the best for the coming season”.
Daniel Rowbottom – Team Driver “For me this an absolute dream come true and I’m really looking forward to the season ahead, this is a great opportunity for me with a topflight team and the continued backing of Cataclean. I can’t wait to get behind the wheel and see what this car can do, I’ve been studying the data and it looks fast on paper and has been proven to be fast on track, so I’m really excited to finally go testing next month”.
Matt Neal – Director Team Dynamics concluded “Firstly it is great to welcome Cataclean to the team and continue our long-standing relationship with Halfords. Secondly, I am going to be taking a year out of the sport this season, but I will still be representing Halfords as a Brand Ambassador and acting as a mentor, both on and off track, for both drivers. Honda and Yuasa have both decided to focus on different challenges this year so we have been working hard over the winter to pull a package together that will still see us contending at the sharp end of the grid and ultimately achieve our goals and aspirations, which is winning titles! I’m really excited for the coming season”.
“We are delighted to be working with Team Dynamics and Halfords, having been in and around the BTCC paddock for several years now, we know this is the perfect Championship for us to be in to build our brand and educate people on our fantastic range of products. Halfords are our largest high street retail partner, so this relationship provides a great synergy for our business. We wish Daniel and Gordon all the best for the coming season."
Ross Baigent – Managing Director, Cataclean